Champagne Importer
According to Comité Champagne, UK, USA, Japan, Germany and Belgium
are the top 5 countries in the world of importing champagne. China
is the 6th biggest wine market in the world but it’s No.1 for red
wines. Usually Chinese people call wine in Chinese “Hong Jiu”, and
“Hong” means red, Jiu means wine or liquor.
Imported Wine in China Country Ranking (Value in US Dollar) 2021.1-11 |
Ranking | Trading partner | US Dollar |
1 | France | 240,038,990 |
2 | Chile | 148,642,871 |
3 | Italy | 72,678,768 |
4 | Spain | 67,960,714 |
5 | South Africa | 17,911,395 |
6 | Argentina | 12,472,447 |
7 | Germany | 12,385,597 |
8 | Australia | 12,372,188 |
9 | U.S.A | 11,487,642 |
10 | Portugal | 9,532,041 |
11 | New Zealand | 8,599,260 |
12 | Georgia | 5,780,601 |
13 | Canada | 4,855,061 |
14 | Moldova | 4,227,091 |

In Western countries, Champagne is drunk to celebrate the holidays
or as an aperitif before a meal. However, in China a lot of people
consume champagne in nightclubs and bars. On the one hand,
uneducated Chinese wine drinkers fail to distinguish between
Champagne and sparkling wines. As sparkling wine is more
affordable, it is no surprise champagne is often neglected by the
Chinese consumers. On the other hand, Champagne is associated with
luxury and status. Billionaire's son Wang Sicong is known to be a
loyal fan of Armand de Brignac, aka Ace of Spades after its
signature logo. In 2020, he spent 2 million yuan (around 315,000 US
Dollar) on 200 bottles of Champagne in a night club.
Thanks to the long-time development in the Chinese wine and spirits
business, Moët Hennessy Diageo China, a joint venture based in
Shanghai, markets and distributes an unrivalled portfolio of
quality and luxury wines and spirits from both companies, including
the Champagne brands.
Looking for more information of Champagne in China? Our wine
experts are standing by to answer any questions you may have.